When an automaker like Honda launches a new vehicle whose strongest selling point is how roomy it is, advertisers need to find a way to bring TV viewers inside, while still maintaining their interest. Wieden + Kennedy London’s spot, “Inner Beauty”, accomplishes just that. "We decided it was interesting to focus on the human curiosity of looking inside things," said W+K creative director Scott Dungate, "plus the joy you experience when you're surprised and pleased by what you see.”

The spot is at once quirky and playful. "We decided it was interesting to focus on the human curiosity of looking inside things," said W+K creative director Scott Dungate, "plus the joy you experience when you're surprised and pleased by what you see.” The visuals were created using a mix of stop motion, live action, and CGI.

Garrison Keillor once again brings his warm, folksy charm to the voice of Honda Europe. "He adds humility, which is a point of difference in a category full of overclaim," Dungate told Adweek.

Read the full Adweek article here.