Recently I've been working with Lytro on the launch of their new camera, the Illum. It takes pictures in a new way, combining three dimensional elements into a 2-d "living" photo. Here is one of the first videos I worked on to come out about the artists we shot with.
Read moreHonda: Inner Beauty
When an automaker like Honda launches a new vehicle whose strongest selling point is how roomy it is, advertisers need to find a way to bring TV viewers inside, while still maintaining their interest. This spot is at once quirky and playful - and Garrison Keillor brings his warm, folksy charm to bear once again as the voice of Honda Europe.
Read morePaul Harvey: So God Made A Farmer.
“So God Made A Farmer” is an iconic Paul Harvey speech, given in 1978 at a Future Farmers of America convention. It is this speech which forms the backbone of the photographic poem that guides viewers through this surprisingly understated Super Bowl spot.
Read moreHear What You Want. Beats by Dre.
Kevin Garnett wears Beats by Dre Studio Wireless to silence the haters in the full "Hear What You Want" director's cut by Paul Hunter.
Watch the spot that Adweek is calling,"Tough, brave, and relentless."
Agency: RG/A
Wes Anderson: Prada presents "Castello Cavalcanti"
Aaaaand for all you Wes Anderson fans out there, have you seen his new shot for Prada-? Love it. I hope you feel the same way.
Director's Cut: L'Invitation au Voyage - Louis Vuitton
The director's cut is my favorite in this feast-for-eyes short film for Louis Vuitton.
Sent to in by Serena Connolly.
Wes Anderson and Roman Coppola's Prada Short: Candy L'eau
Three is company in this series of shorts for Prada Candy L'eau by Wes Anderson and Roman Coppola. These sweet, light-hearted spots offer a clever alternative to the typical hyper-stylization and pretentiousness of perfume advertising. Enjoy a little bit of Candy -
Links:
Read moreDan Tobin Smith: Puma McQueen
Honda: The Impossible Made Possible
Take a look - and then maybe a second look - at mcgarrybowen London's new European spot for the Honda CR-V. The optical illusions and visual effects are eye catching ... but I'll stop there so as not to give too much away.
It is because of this spot that Dan Tobin Smith's work has been on my mind - if you like this spot, then you might enjoy his work as well. {Link}
Great Adweek article and "making of" video.
Agency: mcgarrybowen
Chipotle: Scarecrow
Chipotle's "Scarecrow" takes my breath away with it's stunning animation. Bravo to Chipotle for investing in this striking spot.
Sent by Randy Crisp.
Hollywood and Vines: the first vine short.
Zag
Shahir Zag is the Chief Creative Officer at the advertising agency Young & Rubicam in Dubai. Working in advertising myself, I think these Zag-isms are the essence of what good advertising is all about - succinct, to-the-point messages that marry words with the visual approach.
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